Phases of the project Phase 1: Investigation Phase 2: Validation Phase 3: Definition Phase 4: Implementation Market research and analysis. Hypothesis validation in the field. Definition of the value proposition of the product or service. Development of competitive advantages. Marketing strategy design. Accompaniment for marketing. Deliverables Report with trends. Potential customers. Competitor analysis. Identification of potential business partners and price validation. Detailed business model including supply chain optimization, cost and pricing strategy, import and / or export planning. To be defined based on the results of previous phases. Strategic partners